Occupation AtlasSkillsbrand marketing techniques
Skill · Occupation Atlas
brand marketing techniques
Needed by 20 occupations in ESCO.
Occupations that list it
Essential first, then O*NET-rated by importance, then optional. 20 in all.
- broadcasting programme director
- business developer
- chief marketing officer
- digital marketing manager
- employer branding manager
- marketing manager
- online community manager
- publications coordinator
- sales manager
- advertising specialist
- book publisher
- business and marketing vocational teacher
- category manager
- eBusiness manager
- intercultural communication consultant
- marketing consultant
- movie distributor
- photographer
- promotion manager
- radio producer
ESCO's essential and optional tags describe how its taxonomy relates a skill to an occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role. O*NET importance says how much a skill matters in an occupation, from 1 to 5; it is not a proficiency level.
Often appears with
Skills most often needed alongside it, with how many occupations need both.
- perform market research14
- content marketing strategy12
- manage budgets11
- plan marketing strategy10
- analyse consumer buying trends8
- analyse external factors of companies8
- analyse internal factors of companies8
- collaborate in the development of marketing strategies8
- digital marketing techniques8
- integrate marketing strategies with the global strategy8
- market pricing8
- marketing mix8
- marketing principles8
- plan marketing campaigns8
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.