Occupation AtlasSkillsmedia planning
Skill · Occupation Atlas
media planning
Needed by 7 occupations in ESCO.
Occupations that list it
Essential first, then O*NET-rated by importance, then optional. 7 in all.
- advertising media buyer
- advertising media planner
- advertising assistant
- advertising sales agent
- advertising specialist
- commercial sales representative
- creative director
ESCO's essential and optional tags describe how its taxonomy relates a skill to an occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role. O*NET importance says how much a skill matters in an occupation, from 1 to 5; it is not a proficiency level.
Often appears with
Skills most often needed alongside it, with how many occupations need both.
- advertising techniques7
- perform media outlets research7
- types of media7
- develop media strategy6
- identify customer's needs6
- monitor media industry research figures6
- coordinate advertising campaigns5
- create media plan5
- evaluate advertising campaign5
- manage budgets5
- analyse consumer buying trends4
- copyright legislation4
- meet expectations of target audience4
- approve advertising campaign3
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.