Occupation Atlasmarket research analyst
ESCO · http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1
market research analyst
Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Compare with another occupationCompare with marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising5.54
- C Conventional4.68
- I Investigative3.78
- A Artistic3.23
- S Social2.76
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Search Marketing Strategists (13-1161.01): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (27)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advise on market strategies
- analyse consumer buying trends
- analyse economic trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse market financial trends
- consumer goods industry
- demography
- digital data processing
- draw conclusions from market research results
- identify customer's needs
- identify market niches
- identify potential markets for companies
- make strategic business decisions
- market research
- marketing analytics
- marketing department processes
- marketing mix
- marketing principles
- perform market research
- prepare market research reports
- prepare presentation material
- present reports
- quantitative analysis
- statistics
- trendwatching
- visual presentation techniques
Optional (45)
- LDAP
- LINQ
- MDX
- N1QL
- SPARQL
- XQuery
- analyse big data
- analyse supply chain trends
- apply knowledge of human behaviour
- apply statistical analysis techniques
- apply technical communication skills
- build predictive models
- business analysis
- collaborate in the development of marketing strategies
- conduct public surveys
- conduct qualitative research
- conduct quantitative research
- conduct research interview
- customer insight
- customer segmentation
- customer service
- data quality assessment
- database
- deliver visual presentation of data
- design questionnaires
- document interviews
- document project progress
- establish data processes
- evaluate interview reports
- follow the news
- forecast economic trends
- gather data
- information confidentiality
- interview techniques
- keep updated on innovations in various business fields
- manage data
- manage database
- perform business analysis
- perform data analysis
- perform project management
- psychology
- query languages
- resource description framework query language
- study website behaviour patterns
- tabulate survey results
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 27 essential skills. A plain count, not a hidden score.
marketing manager
9 shared · 34 more of its ownidentify potential markets for companies, marketing analytics, marketing mix, analyse external factors of companies
ESCO · Compare
product manager
8 shared · 20 more of its ownprepare market research reports, draw conclusions from market research results, identify market niches, analyse consumer buying trends
ESCO · Compare
sales manager
8 shared · 34 more of its ownidentify potential markets for companies, marketing mix, analyse external factors of companies, analyse internal factors of companies
ESCO · Compare
category manager
8 shared · 39 more of its ownidentify potential markets for companies, marketing mix, analyse external factors of companies, analyse internal factors of companies
ESCO · Compare
online community manager
8 shared · 45 more of its ownidentify potential markets for companies, marketing mix, analyse external factors of companies, analyse internal factors of companies
ESCO · Compare
marketing consultant
7 shared · 17 more of its ownidentify potential markets for companies, marketing analytics, marketing mix, identify market niches
ESCO · Compare
promotion manager
7 shared · 29 more of its ownidentify potential markets for companies, marketing mix, analyse external factors of companies, analyse internal factors of companies
ESCO · Compare
banking products manager
6 shared · 22 more of its ownprepare market research reports, draw conclusions from market research results, market research, marketing principles
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.