Occupation Atlasadvertising manager
ESCO · http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432
advertising manager
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Compare with another occupationCompare with public relations manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECAEnterprising · Conventional · Artistic — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.43
- A Artistic3.87
- S Social3.14
- I Investigative1.69
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Advertising and Promotions Managers (11-2011.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (33)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advertising techniques
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- corporate social responsibility
- develop communications strategies
- develop creative ideas
- develop public relations strategies
- diplomatic principles
- draft press releases
- draw conclusions from market research results
- establish relationship with the media
- forming of public opinion
- give interviews to media
- identify customer's needs
- integrate strategic foundation in daily performance
- manage budgets
- manage contracts
- market research
- organise press conferences
- perform project management
- perform public relations
- prepare presentation material
- protect client interests
- provide cost benefit analysis reports
- rhetoric
- strategic planning
- use different communication channels
Optional (22)
- advise on communication strategies
- approve advertising campaign
- business strategy concepts
- collaborate in the development of marketing strategies
- desktop publishing
- develop inclusive communication material
- evaluate advertising campaign
- examine advertisement layout
- give live presentation
- graphic design
- make price recommendations
- manage account department
- manage creative department
- manage media services department
- manage project metrics
- manage staff
- manage the handling of promotional materials
- pricing strategies
- receive actors' resumes
- recruit employees
- reputation management
- use analytics for commercial purposes
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 33 essential skills. A plain count, not a hidden score.
public relations manager
22 shared · 5 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
public relations officer
22 shared · 6 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
communication manager
16 shared · 17 more of its ownforming of public opinion, develop public relations strategies, advise on public image, develop communications strategies
ESCO · Compare
spokesperson
14 shared · 0 more of its ownforming of public opinion, give interviews to media, establish relationship with the media, develop communications strategies
ESCO · Compare
marketing manager
7 shared · 36 more of its owncoordinate marketing plan actions, integrate strategic foundation in daily performance, analyse external factors of companies, market research
ESCO · Compare
category manager
7 shared · 40 more of its owncoordinate marketing plan actions, integrate strategic foundation in daily performance, analyse external factors of companies, market research
ESCO · Compare
promotion manager
6 shared · 30 more of its ownintegrate strategic foundation in daily performance, analyse external factors of companies, market research, communication principles
ESCO · Compare
online community manager
6 shared · 47 more of its owncoordinate marketing plan actions, integrate strategic foundation in daily performance, analyse external factors of companies, market research
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.