Occupation Atlasadvertising media planner
ESCO · http://data.europa.eu/esco/occupation/b55718eb-e8ff-4485-8ad0-bbac32cbd77b
advertising media planner
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Compare with another occupationCompare with advertising media buyer
Job Zone
No Job Zone on file. ESCO doesn’t publish one, and this occupation has no O*NET match to borrow from.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
No interest profile on file for this occupation.
Typically associated skills
Essential (14)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advertising techniques
- cooperate with colleagues
- cope with challenging demands
- copyright legislation
- create media plan
- create media schedule
- digital media
- market research
- media planning
- meet deadlines
- meet expectations of target audience
- perform media outlets research
- types of media
- work with advertising professionals
Optional (28)
- analyse business model
- apply statistical analysis techniques
- approve advertising campaign
- below-the-line technique
- buy advertising space
- conduct public presentations
- coordinate advertising campaigns
- creatively use digital technologies
- data visualisation software
- demography
- develop inclusive communication material
- develop media strategy
- draw conclusions from market research results
- evaluate advertising campaign
- identify customer's needs
- interactive media
- manage budgets
- manage contracts
- monitor media industry research figures
- pay-per-click
- perform project management
- persuade clients with alternatives
- present arguments persuasively
- search engine optimisation
- social media management
- social media marketing techniques
- statistics
- study sales levels of products
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 14 essential skills. A plain count, not a hidden score.
advertising media buyer
5 shared · 8 more of its ownmedia planning, meet expectations of target audience, digital media, types of media
ESCO · Compare
advertising copywriter
3 shared · 9 more of its ownmeet expectations of target audience, advertising techniques, copyright legislation
ESCO · Compare
creative director
3 shared · 15 more of its ownmeet expectations of target audience, advertising techniques, copyright legislation
ESCO · Compare
advertising manager
3 shared · 30 more of its ownmarket research, advertising techniques, copyright legislation
ESCO · Compare
media scientist
3 shared · 40 more of its owndigital media, types of media, copyright legislation
ESCO · Compare
advertising assistant
2 shared · 10 more of its owndigital media, advertising techniques
ESCO · Compare
advertising specialist
2 shared · 10 more of its ownadvertising techniques, copyright legislation
ESCO · Compare
magazine editor
2 shared · 12 more of its owncopyright legislation, meet deadlines
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.