Occupation Atlasdigital marketing manager
ESCO · http://data.europa.eu/esco/occupation/dc97adbe-f807-4ad8-8f3c-c24b3416cdef
digital marketing manager
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Compare with another occupationCompare with online community manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.70
- I Investigative2.90
- S Social2.82
- A Artistic2.45
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Marketing Managers (11-2021.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (29)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- analyse consumer buying trends
- apply social media marketing
- brand marketing techniques
- company policies
- conduct online competitive analysis
- design brand's online communication plan
- develop digital content
- digital communication and collaboration
- digital marketing techniques
- digital media
- e-commerce systems
- identify new business opportunities
- integrate marketing strategies with the global strategy
- marketing analytics
- mobile marketing
- neuromarketing techniques
- online ads campaign techniques
- perform business analysis
- perform customers’ needs analysis
- perform market research
- plan digital marketing
- plan marketing campaigns
- plan social media marketing campaigns
- set brand positioning
- social media management
- social media marketing techniques
- use e-services
- web analytics
- web strategy assessment
Optional (20)
- advertising techniques
- apply customer engagement strategy
- carry out event management
- conduct search engine optimisation
- content marketing strategy
- creatively use digital technologies
- data protection
- ethics of sharing work through social media
- execute email marketing
- execute marketing plan
- implement marketing strategies
- interactive media
- manage staff
- pay-per-click
- perform online data analysis
- perform project management
- relationship marketing
- reputation management
- services marketing
- stimulate creativity in the team
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 29 essential skills. A plain count, not a hidden score.
online community manager
11 shared · 42 more of its ownintegrate marketing strategies with the global strategy, web analytics, use e-services, digital communication and collaboration
ESCO · Compare
online marketer
9 shared · 19 more of its ownonline ads campaign techniques, web strategy assessment, digital communication and collaboration, plan digital marketing
ESCO · Compare
employer branding manager
8 shared · 5 more of its ownset brand positioning, plan social media marketing campaigns, plan digital marketing, social media management
ESCO · Compare
publications coordinator
8 shared · 14 more of its owndigital communication and collaboration, digital media, digital marketing techniques, brand marketing techniques
ESCO · Compare
brand manager
8 shared · 23 more of its owndesign brand's online communication plan, set brand positioning, perform customers’ needs analysis, plan marketing campaigns
ESCO · Compare
marketing manager
7 shared · 36 more of its ownplan social media marketing campaigns, integrate marketing strategies with the global strategy, marketing analytics, plan marketing campaigns
ESCO · Compare
online sales channel manager
6 shared · 9 more of its ownconduct online competitive analysis, web strategy assessment, plan social media marketing campaigns, plan digital marketing
ESCO · Compare
eBusiness manager
5 shared · 20 more of its ownmobile marketing, plan digital marketing, digital marketing techniques, perform business analysis
ESCO · Compare
Use this in your own job architecture
BlissPoint Organization Viewer can link a role directly to this occupation and suggest these skills as that role's starting requirements.
This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.