Occupation Atlaspublic relations officer
ESCO · http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Compare with another occupationCompare with public relations manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.39
- S Social4.18
- A Artistic3.67
- I Investigative2.34
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Public Relations Managers (11-2032.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (28)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- business communication
- communication principles
- conduct public presentations
- corporate social responsibility
- corporate sustainability
- develop communications strategies
- develop digital content
- develop public relations strategies
- digital communication and collaboration
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Optional (32)
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- copyright legislation
- cost management
- develop creative ideas
- develop professional network
- develop promotional tools
- ethics of sharing work through social media
- follow the news
- give live presentation
- government representation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- psychological concepts
- social media management
- speak different languages
- types of media
- use analytics for commercial purposes
- work closely with news teams
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 28 essential skills. A plain count, not a hidden score.
public relations manager
23 shared · 4 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
advertising manager
22 shared · 11 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
communication manager
21 shared · 12 more of its ownforming of public opinion, develop public relations strategies, reputation management, advise on public image
ESCO · Compare
spokesperson
14 shared · 0 more of its ownforming of public opinion, give interviews to media, establish relationship with the media, develop communications strategies
ESCO · Compare
online community manager
9 shared · 44 more of its owndigital communication and collaboration, build trust, corporate sustainability, integrate strategic foundation in daily performance
ESCO · Compare
client relations manager
6 shared · 22 more of its ownbuild trust, business communication, corporate sustainability, advise on public relations
ESCO · Compare
strategic planning manager
5 shared · 22 more of its owncorporate sustainability, integrate strategic foundation in daily performance, strategic planning, corporate social responsibility
ESCO · Compare
promotion manager
5 shared · 31 more of its ownintegrate strategic foundation in daily performance, analyse external factors of companies, market research, communication principles
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.