Occupation Atlaspublic relations manager
ESCO · http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2
public relations manager
Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Compare with another occupationCompare with public relations officer
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.39
- S Social4.18
- A Artistic3.67
- I Investigative2.34
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Public Relations Managers (11-2032.00): in the official ESCO–O*NET crosswalk, its exact O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (27)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- advise on public image
- advise on public relations
- analyse external factors of companies
- build community relations
- communication principles
- conduct public presentations
- corporate social responsibility
- develop communications strategies
- develop media strategy
- develop public relations strategies
- diplomatic principles
- draft press releases
- establish relationship with the media
- forming of public opinion
- give interviews to media
- integrate strategic foundation in daily performance
- liaise with local authorities
- market research
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- public relations
- reputation management
- rhetoric
- strategic planning
- use different communication channels
Optional (86)
- European Structural and Investment Funds regulations
- advertising techniques
- advise on communication strategies
- advocate a cause
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- apply social media marketing
- apply strategic thinking
- approve advertising campaign
- archive documentation related to work
- build business relationships
- build international relations
- business communication
- business strategy concepts
- carry out forum moderation
- collaborate in the development of marketing strategies
- company policies
- compile content
- content marketing strategy
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- create solutions to problems
- desktop publishing
- develop creative ideas
- develop professional network
- develop promotional tools
- disseminate internal communications
- document project progress
- draw conclusions from market research results
- ensure cross-department cooperation
- ensure information transparency
- establish communication with foreign cultures
- ethics of sharing work through social media
- evaluate advertising campaign
- evaluate employees
- examine advertisement layout
- forecast organisational risks
- give live presentation
- government policy implementation
- government representation
- grammar
- graphic design
- humanitarian aid actors
- identify clients' needs
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- make price recommendations
- manage account department
- manage budgets
- manage contracts
- manage creative department
- manage development of promotional material
- manage media services department
- manage online communications
- manage project metrics
- manage staff
- manage the handling of promotional materials
- manage visual communications
- marketing department processes
- marketing principles
- monitor political campaigns
- monitor political conflicts
- office software
- perform business analysis
- perform fundraising activities
- perform project management
- political campaigning
- political parties
- political science
- pricing strategies
- proofread text
- provide cost benefit analysis reports
- psychological concepts
- recruit employees
- represent the organisation
- search engine optimisation
- social media management
- speak different languages
- survey techniques
- types of media
- use analytics for commercial purposes
- work closely with news teams
- writing style guides
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 27 essential skills. A plain count, not a hidden score.
public relations officer
23 shared · 5 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
advertising manager
22 shared · 11 more of its ownforming of public opinion, give interviews to media, organise press conferences, develop public relations strategies
ESCO · Compare
communication manager
17 shared · 16 more of its ownforming of public opinion, develop public relations strategies, reputation management, advise on public image
ESCO · Compare
spokesperson
14 shared · 0 more of its ownforming of public opinion, give interviews to media, establish relationship with the media, develop communications strategies
ESCO · Compare
promotion manager
5 shared · 31 more of its ownintegrate strategic foundation in daily performance, analyse external factors of companies, market research, communication principles
ESCO · Compare
online community manager
5 shared · 48 more of its ownintegrate strategic foundation in daily performance, analyse external factors of companies, market research, corporate social responsibility
ESCO · Compare
cultural policy officer
4 shared · 12 more of its ownestablish relationship with the media, develop media strategy, build community relations, liaise with local authorities
ESCO · Compare
strategic planning manager
4 shared · 23 more of its ownintegrate strategic foundation in daily performance, strategic planning, corporate social responsibility, use different communication channels
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.