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Occupation AtlasMedia Programming Directors

O*NET · 27-2012.03

Media Programming Directors

Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Also called Broadcast Content Manager · Broadcast Director · Broadcast Operations Director · Cable TV Program Director · Cable TV Program Director (Cable Television Program Director) · Digital Media Director · Educational Programming Director · Entertainment Director
21 more

Media Coordinator · Media Director · Media Planning Director · Media Relations Director · Media Strategy Director · News Director · Newscast Director · Paid Media Director · Paid Media Manager · PD · Production Director · Program Coordinator · Program Director (PD) · Program Manager · Program Supervisor · Programming Director · Public Service Director · Sports Director · Station Manager · TV Program Director · TV Program Director (Television Program Director)

Job Zone 4 — Considerable Preparation NeededHolland code ECA35 skills on file

Compare with another occupationCompare with General and Operations Managers

Job Zone

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

Zone 4: Considerable Preparation Needed

Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.

Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.

Occupational interest profile

ECAEnterprising · Conventional · Artistic — the three strongest interests, in order

  • E Enterprising6.55
  • C Conventional4.63
  • A Artistic4.09
  • S Social3.68
  • I Investigative2.25
  • R Realistic1.43

RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.

Education and experience

The education level respondents say the job requires, and the most common answer for experience and training.

  • High School Diploma or the equivalent31%
  • Some College Courses15%
  • Associate's Degree or other 2-year degree2%
  • Bachelor's Degree52%
Related work experience
Over 1 year, up to and including 2 years (37%)
On-site or in-plant training
Over 3 months, up to and including 6 months (34%)
On-the-job training
Over 1 month, up to and including 3 months (28%)

Typically associated skills

All 35 O*NET skills, most important first. Importance (1–5) says how much a skill matters here; level (0–7) says how much of it the work calls for, with O*NET's example of a nearby level. Neither is a proficiency rating of a person.

  • Speakingbasic4.34.0Level 4 looks like: Interview applicants to obtain personal and work history
  • Critical Thinkingbasic4.14.1Level 4 looks like: Evaluate customer complaints and determine appropriate responses
  • Judgment and Decision Making4.14.1Level 4 looks like: Evaluate a loan application for degree of risk
  • Reading Comprehensionbasic4.14.0Level 4 looks like: Understand an email from management describing new personnel policies
  • Coordination4.04.3Level 4 looks like: Work with others to put a new roof on a house
  • Time Management4.03.9Level 4 looks like: Allocate the time of subordinates to projects for the coming week
  • Active Listeningbasic3.94.0Level 4 looks like: Answer inquiries regarding credit references
  • Active Learningbasic3.93.9Level 4 looks like: Determine the impact of new menu changes on a restaurant's purchasing requirements
  • Monitoringbasic3.93.9Level 4 looks like: Monitor a meeting and revise the agenda to ensure important topics are discussed
  • Management of Personnel Resources3.93.8Level 4 looks like: Direct the activities of a road repair crew with minimal disruption of traffic flow
  • Complex Problem Solving3.84.0Level 4 looks like: Redesign a floor layout to take advantage of new manufacturing techniques
  • Social Perceptiveness3.83.9Level 4 looks like: Be aware of how a coworker's promotion will affect a work group
Show the other 23
  • Writingbasic3.83.9Level 4 looks like: Write an email to staff outlining new directives
  • Negotiation3.63.3Level 4 looks like: Contract with a wholesaler to sell items at a given cost
  • Systems Evaluation3.33.8Level 4 looks like: Identify the reasons why a client might be unhappy with a product
  • Systems Analysis3.33.6Level 4 looks like: Determine how a new piece of equipment will affect production rates
  • Persuasion3.33.5Level 4 looks like: Convince a supervisor to purchase new office equipment
  • Instructing3.03.4Level 4 looks like: Instruct a coworker in how to operate a software program
  • Learning Strategiesbasic3.03.1Level 4 looks like: Identify an alternative approach to help trainees who are having difficulties
  • Operations Analysis3.03.1Level 4 looks like: Suggest changes in software to make a system more user friendly
  • Management of Material Resources3.03.0Level 2 looks like: Reserve a room for a management meeting
  • Service Orientation3.03.0Level 2 looks like: Ask customers if they would like a cup of coffee
  • Management of Financial Resources2.82.9Level 2 looks like: Use available funds to buy office supplies and record the amount of the purchase
  • Operations Monitoring2.42.4Level 2 looks like: Monitor completion times while running a computer program
  • Operation and Control2.32.0Level 2 looks like: Navigate the settings on an office printer to print on both sides of the paper
  • Quality Control Analysis2.31.4Level 2 looks like: Inspect a draft email for errors (e.g., grammar, punctuation)
  • Mathematicsbasic2.02.1Level 2 looks like: Count the amount of change to be given to a customer
  • Technology Design1.81.0Level 2 looks like: Adjust exercise equipment for use by a customer
  • Programming1.50.8
  • Sciencebasic1.40.4
  • Troubleshooting1.40.4
  • Equipment Maintenance1.0—
  • Equipment Selection1.0—
  • Installation1.0—
  • Repairing1.0—

Tasks

19 core · 4 supplemental

What people in this occupation do, as O*NET records it, core tasks first by importance (1–5).

  1. Operate and maintain on-air and production audio equipment.4.4
  2. Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.4.2
  3. Read news, read or record public service and promotional announcements, or perform other on-air duties.4.2
  4. Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.4.0
  5. Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.4.0
  6. Coordinate activities between departments, such as news and programming.4.0
  7. Prepare copy and edit tape so that material is ready for broadcasting.4.0
  8. Establish work schedules and assign work to staff members.3.9
  9. Perform personnel duties, such as hiring staff and evaluating work performance.3.9
  10. Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.3.8
  11. Develop promotions for current programs and specials.3.8
  12. Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.3.7
Show the other 11
  1. Develop ideas for programs and features that a station could produce.3.7
  2. Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.3.6
  3. Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.3.6
  4. Conduct interviews for broadcasts.3.5
  5. Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.3.4
  6. Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.3.3
  7. Direct setup of remote facilities and install or cancel programs at remote stations.3.3
  8. Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.3.5
  9. Cue announcers, actors, performers, and guests.3.4
  10. Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.3.3
  11. Participate in the planning and execution of fundraising activities.2.9

Knowledge

Bodies of knowledge the work draws on.

  • Communications and Media4.95.4Level 4 looks like: Host a music radio show
  • Computers and Electronics4.55.0Level 4 looks like: Use a computer to format a document
  • English Language4.44.9Level 4 looks like: Edit an article for a news website
  • Administration and Management3.94.4Level 4 looks like: Monitor progress of a project to ensure timely completion
  • Customer and Personal Service3.94.2Level 4 looks like: Be responsible for 10 children at daycare
  • Telecommunications3.94.5Level 4 looks like: Install a wireless internet router
  • Sales and Marketing3.74.2Level 4 looks like: Introduce clients to a new line of products
  • Administrative3.44.2Level 4 looks like: Type 30 words per minute
Show all 33
  • Education and Training3.43.9Level 4 looks like: Lead a quality improvement seminar
  • Engineering and Technology3.43.5Level 4 looks like: Design a custom office chair
  • Personnel and Human Resources3.44.2Level 4 looks like: Interview applicants for an administrative position
  • Production and Processing3.23.8Level 4 looks like: Supervise an appliance assembly line
  • Mathematics3.13.5Level 4 looks like: Analyze data to determine areas with the highest sales
  • Law and Government3.03.0Level 4 looks like: Prepare documents and title papers for the purchase of a new house
  • Psychology2.93.2Level 4 looks like: Understand the impact of alcohol on human responses
  • Public Safety and Security2.82.8
  • Economics and Accounting2.62.3Level 1 looks like: Answer billing questions from credit card customers
  • Fine Arts2.52.3Level 1 looks like: Attend a popular music concert
  • Mechanical2.52.5Level 1 looks like: Replace the filters in a furnace
  • Design2.42.4Level 1 looks like: Draw a straight line 4 3/16 inches long
  • Sociology and Anthropology2.32.5Level 1 looks like: Identify two cultures in a story as being different
  • Geography2.22.5Level 1 looks like: Know the capital of the United States
  • Philosophy and Theology2.22.1Level 1 looks like: Watch a TV show on family values
  • History and Archeology2.02.1Level 1 looks like: Take a class in US history
  • Transportation2.01.4Level 1 looks like: Ride a train to work
  • Building and Construction1.81.4Level 1 looks like: Choose the proper type of wood for adding a deck onto a house
  • Therapy and Counseling1.81.6Level 1 looks like: Put ice on a sprained ankle
  • Physics1.71.0Level 1 looks like: Use a crowbar to pry open a box
  • Foreign Language1.50.9Level 1 looks like: Say "please" and "thank you" in a foreign language
  • Medicine and Dentistry1.50.8Level 1 looks like: Use a band-aid
  • Biology1.4—
  • Chemistry1.40.9Level 1 looks like: Use a common household bug spray
  • Food Production1.4—

Abilities

Enduring capacities the work calls for.

  • Oral Comprehension4.34.0Level 4 looks like: Understand a coach's oral instructions for a sport
  • Oral Expression4.34.3Level 4 looks like: Give instructions to a lost motorist
  • Problem Sensitivity4.14.0Level 4 looks like: Notice from a subtle difference in a client's mood that something is bothering them
  • Written Comprehension4.14.0Level 4 looks like: Understand an apartment lease
  • Written Expression4.14.0Level 4 looks like: Write a job recommendation for a subordinate
  • Fluency of Ideas3.93.9Level 4 looks like: Think of as many ideas as possible for the name of a new company
  • Speech Clarity3.93.9Level 4 looks like: Make stadium-wide announcements during a sporting event
  • Deductive Reasoning3.83.9
Show all 52
  • Near Vision3.83.9
  • Originality3.83.9Level 4 looks like: Redesign job tasks to be interesting for employees
  • Speech Recognition3.83.8Level 4 looks like: Identify a former customer's voice over the phone
  • Inductive Reasoning3.63.9Level 4 looks like: Determine the prime suspect based on crime scene evidence
  • Information Ordering3.63.8Level 2 looks like: Follow the correct steps to make change
  • Category Flexibility3.43.4Level 3 looks like: Classify flowers according to size, color, and smell
  • Selective Attention3.13.3Level 4 looks like: Watch security monitors for intruders throughout the night shift
  • Far Vision3.03.3Level 4 looks like: Read the slides on a presentation from across a room
  • Time Sharing3.03.0Level 3 looks like: Watch street signs while driving at 30 miles an hour
  • Flexibility of Closure2.93.0Level 2 looks like: Detect that your phone is ringing while at a concert
  • Memorization2.82.9
  • Speed of Closure2.82.9Level 3 looks like: Recognize a song after hearing only the first few notes
  • Visualization2.63.0Level 2 looks like: Imagine how to place paper in a printer so that the letterhead comes out on top
  • Mathematical Reasoning2.52.8
  • Number Facility2.52.6Level 3 looks like: Calculate a discounted price
  • Auditory Attention2.42.1Level 2 looks like: Listen to a lecture while people nearby are talking
  • Control Precision2.42.1Level 2 looks like: Adjust a room light with a dimmer switch
  • Perceptual Speed2.42.3Level 2 looks like: Sort mail according to ZIP codes with no time pressure
  • Finger Dexterity2.32.1Level 2 looks like: Put coins in a parking meter
  • Visual Color Discrimination2.32.3Level 1 looks like: Separate laundry into colors and whites
  • Arm-Hand Steadiness2.12.0Level 2 looks like: Light a candle
  • Hearing Sensitivity2.11.5Level 2 looks like: Notice a doorbell ringing
  • Reaction Time2.11.0Level 2 looks like: Start to slow down the car when a traffic light turns yellow
  • Depth Perception2.01.4Level 2 looks like: Merge a car into traffic on a city street
  • Manual Dexterity2.01.5Level 1 looks like: Screw a light bulb into a light socket
  • Wrist-Finger Speed1.91.1Level 2 looks like: Use a screwdriver to twist in a screw
  • Rate Control1.80.9Level 1 looks like: Ride a bicycle alongside a jogger
  • Response Orientation1.80.8
  • Multilimb Coordination1.50.5
  • Trunk Strength1.50.8
  • Speed of Limb Movement1.40.4
  • Dynamic Strength1.1—
  • Sound Localization1.1—
  • Dynamic Flexibility1.0—
  • Explosive Strength1.0—
  • Extent Flexibility1.0—
  • Glare Sensitivity1.0—
  • Gross Body Coordination1.0—
  • Gross Body Equilibrium1.0—
  • Night Vision1.0—
  • Peripheral Vision1.0—
  • Spatial Orientation1.0—
  • Stamina1.0—
  • Static Strength1.0—

Work activities

Kinds of activity the work is made of.

  • Getting Information4.84.0Level 4 looks like: Review a budget
  • Making Decisions and Solving Problems4.64.3Level 4 looks like: Select the location for a major retail store
  • Thinking Creatively4.64.9Level 4 looks like: Adapt popular music for a high school marching band
  • Identifying Objects, Actions, and Events4.44.1Level 4 looks like: Judge the suitability of food products for an event
  • Working with Computers4.43.1Level 4 looks like: Write software for keeping track of parts in inventory
  • Performing for or Working Directly with the Public4.35.4Level 4 looks like: Sell shoes in a crowded shoe store
  • Communicating with Supervisors, Peers, or Subordinates4.24.7Level 4 looks like: Report the results of a sales meeting to a supervisor
  • Coaching and Developing Others4.14.8Level 4 looks like: Provide on-the-job training for administrative workers
Show all 41
  • Establishing and Maintaining Interpersonal Relationships4.14.9Level 4 looks like: Maintain good working relationships with almost all coworkers and clients
  • Evaluating Information to Determine Compliance with Standards4.13.5Level 4 looks like: Evaluate a complicated insurance claim for compliance with policy terms
  • Updating and Using Relevant Knowledge4.14.6Level 4 looks like: Keep current on changes in maintenance procedures for repairing sports cars
  • Coordinating the Work and Activities of Others4.04.8Level 4 looks like: Organize the cleanup crew after a major sporting event
  • Documenting/Recording Information4.03.8Level 4 looks like: Document the results of a crime scene investigation
  • Guiding, Directing, and Motivating Subordinates4.05.2Level 4 looks like: Manage a small team of employees in a dynamic workplace
  • Training and Teaching Others4.04.1Level 4 looks like: Teach a social sciences course to high school students
  • Monitoring Processes, Materials, or Surroundings3.93.9Level 4 looks like: Test electrical circuits
  • Organizing, Planning, and Prioritizing Work3.94.4Level 4 looks like: Plan and adjust a personal to-do list according to changing demands
  • Resolving Conflicts and Negotiating with Others3.94.6Level 4 looks like: Get two subordinates to agree about vacation schedules
  • Developing and Building Teams3.84.1Level 4 looks like: Lead an assembly team in an automobile plant
  • Developing Objectives and Strategies3.73.5Level 4 looks like: Develop the plan to complete the merger of two organizations over a 3-year period
  • Processing Information3.73.9Level 4 looks like: Calculate the adjustments for insurance claims
  • Judging the Qualities of Objects, Services, or People3.63.8Level 4 looks like: Determine the value of property lost in a fire
  • Scheduling Work and Activities3.63.9Level 4 looks like: Prepare the work schedule for salesclerks in a large retail store
  • Communicating with People Outside the Organization3.54.7Level 4 looks like: Present information to potential clients about available services
  • Interpreting the Meaning of Information for Others3.53.0Level 4 looks like: Interpret how foreign tax laws apply to U.S. exports
  • Performing Administrative Activities3.53.3Level 4 looks like: Complete tax forms for a small business
  • Analyzing Data or Information3.43.3Level 4 looks like: Determine the interest cost to finance a new building
  • Estimating the Quantifiable Characteristics of Products, Events, or Information3.42.7
  • Selling or Influencing Others3.33.5Level 4 looks like: Make a sales pitch to convince others to buy a product
  • Providing Consultation and Advice to Others3.14.0Level 4 looks like: Recommend a new software package to increase operational efficiency
  • Inspecting Equipment, Structures, or Materials3.02.6
  • Staffing Organizational Units2.92.8
  • Assisting and Caring for Others2.72.8
  • Controlling Machines and Processes2.72.7
  • Monitoring and Controlling Resources2.72.7
  • Repairing and Maintaining Electronic Equipment2.11.4Level 1 looks like: Use display settings to adjust a television picture
  • Operating Vehicles, Mechanized Devices, or Equipment1.81.2Level 1 looks like: Drive a car
  • Performing General Physical Activities1.61.2Level 1 looks like: Walk between workstations in a small office
  • Drafting, Laying Out, and Specifying Technical Devices, Parts, and Equipment1.4—
  • Handling and Moving Objects1.41.4Level 1 looks like: Change settings on copy machines
  • Repairing and Maintaining Mechanical Equipment1.3—

Work context

The conditions most characteristic of the work, on O*NET's 1–5 context scale.

  • E-Mail5.0
  • Contact With Others4.5
  • Face-to-Face Discussions with Individuals and Within Teams4.5
  • Importance of Being Exact or Accurate4.5
  • Frequency of Decision Making4.3
  • Indoors, Environmentally Controlled4.3
  • Telephone Conversations4.3
  • Determine Tasks, Priorities and Goals4.2
  • Impact of Decisions on Co-workers or Company Results4.2
  • Spend Time Sitting4.2

Technology

26 tools

Software used in this work. In demand: among the tools job postings for this occupation name most. Hot: often named in job postings across the economy.

In demand (5)

  • Google Analyticshot
  • Microsoft Excelhot
  • Microsoft Office softwarehot
  • Microsoft PowerPointhot
  • TikTokhot

Hot (9; 5 more marked hot above)

  • Adobe Acrobat
  • Adobe Creative Cloud software
  • Adobe Photoshop
  • Facebook
  • Hypertext markup language HTML
  • Microsoft Outlook
  • Microsoft SharePoint
  • Microsoft SQL Server
  • Microsoft Word
Other tools (12)
  • Apple Final Cut Pro
  • Applicant tracking software
  • Avid Technology iNEWS
  • Broadcast Electronics AudioVAULT FleX
  • Content management systems CMS
  • Email software
  • FileMaker Pro
  • Music scheduling software
  • RCS GSelector
  • Scheduling databases
  • Twitter
  • Web browser software

Related occupations

O*NET's own list of the occupations most related to this one, closest first.

  1. Media Technical Directors/Managers
  2. Producers and Directors
  3. Information Technology Project Managers
  4. Public Relations Specialists
  5. Public Relations Managers
  6. Project Management Specialists
  7. Broadcast Announcers and Radio Disc Jockeys
  8. Art Directors
  9. Talent Directors
  10. Directors, Religious Activities and Education

ESCO equivalents

From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.

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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.