Occupation Atlasonline sales channel manager
ESCO · http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e
online sales channel manager
Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
Compare with another occupationCompare with digital marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional5.53
- S Social3.37
- I Investigative1.67
- R Realistic1.49
- A Artistic1.36
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Sales Managers (11-2022.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (15)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- apply social media marketing
- apply strategic thinking
- channel marketing
- conduct online competitive analysis
- develop online sales business plan
- electronic business
- identify customer's needs
- monitor online competitors
- negotiate buying conditions
- negotiate terms with suppliers
- perform market research
- plan digital marketing
- plan social media marketing campaigns
- show diplomacy
- web strategy assessment
Optional (15)
- build business relationships
- carry out strategic research
- creatively use digital technologies
- develop inclusive communication material
- e-commerce systems
- e-procurement
- employment law
- manage processes
- manage staff
- perform project management
- perform risk analysis
- protect personal data and privacy
- use customer relationship management software
- use e-services
- write work-related reports
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 15 essential skills. A plain count, not a hidden score.
digital marketing manager
6 shared · 23 more of its ownconduct online competitive analysis, web strategy assessment, plan social media marketing campaigns, plan digital marketing
ESCO · Compare
online marketer
5 shared · 23 more of its ownweb strategy assessment, plan digital marketing, apply social media marketing, apply strategic thinking
ESCO · Compare
merchandiser
4 shared · 23 more of its ownnegotiate terms with suppliers, show diplomacy, negotiate buying conditions, perform market research
ESCO · Compare
brand manager
4 shared · 27 more of its ownchannel marketing, apply social media marketing, apply strategic thinking, perform market research
ESCO · Compare
travel agency manager
4 shared · 32 more of its ownplan digital marketing, apply strategic thinking, perform market research, identify customer's needs
ESCO · Compare
marketing manager
4 shared · 39 more of its ownplan social media marketing campaigns, channel marketing, apply strategic thinking, perform market research
ESCO · Compare
employer branding manager
3 shared · 10 more of its ownplan social media marketing campaigns, plan digital marketing, apply social media marketing
ESCO · Compare
wholesale merchant
3 shared · 16 more of its ownnegotiate buying conditions, perform market research, identify customer's needs
ESCO · Compare
Use this in your own job architecture
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.