Occupation Atlaschief marketing officer
ESCO · http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321
chief marketing officer
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Compare with another occupationCompare with marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.70
- I Investigative2.90
- S Social2.82
- A Artistic2.45
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Marketing Managers (11-2021.00): in the official ESCO–O*NET crosswalk, its close O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (26)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- align efforts towards business development
- analyse consumer buying trends
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- brand marketing techniques
- business management principles
- content marketing strategy
- create annual marketing budget
- define measurable marketing objectives
- evaluate marketing content
- identify potential markets for companies
- integrate marketing strategies with the global strategy
- interpret financial statements
- liaise with managers
- make data-driven decisions
- manage profitability
- market analysis
- market pricing
- marketing mix
- plan marketing campaigns
- plan marketing strategy
- services marketing
- study sales levels of products
- track key performance indicators
- use analytics for commercial purposes
Optional (37)
- analyse supply chain strategies
- communicate with customer service department
- conduct online competitive analysis
- consumer law
- coordinate marketing plan actions
- customer insight
- customer segmentation
- develop public relations strategies
- e-commerce systems
- financial capability
- graphic design
- impart business plans to collaborators
- implement marketing strategies
- international trade
- liaise with advertising agencies
- manage budgets
- manage development of promotional material
- manage yield
- market entry strategies
- marketing analytics
- neuromarketing techniques
- online ads campaign techniques
- perform market research
- plan social media marketing campaigns
- printing techniques
- project management
- prospect new customers
- quality assurance methodologies
- relationship marketing
- reputation management
- social media marketing techniques
- statistics
- subsidiary operations
- trading law
- trendwatching
- use theoretical marketing models
- web strategy assessment
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 26 essential skills. A plain count, not a hidden score.
marketing manager
20 shared · 23 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
sales manager
19 shared · 23 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
online community manager
19 shared · 34 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
promotion manager
18 shared · 18 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
category manager
18 shared · 29 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
marketing consultant
9 shared · 15 more of its ownidentify potential markets for companies, integrate marketing strategies with the global strategy, services marketing, marketing mix
ESCO · Compare
business developer
5 shared · 13 more of its ownservices marketing, brand marketing techniques, market analysis, study sales levels of products
ESCO · Compare
business analyst
5 shared · 21 more of its ownanalyse external factors of companies, analyse internal factors of companies, align efforts towards business development, interpret financial statements
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.