Occupation Atlasadvertising media buyer
ESCO · http://data.europa.eu/esco/occupation/4795d4e3-c623-47ff-abab-7de97fcb764e
advertising media buyer
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Compare with another occupationCompare with advertising media planner
Job Zone
No Job Zone on file. ESCO doesn’t publish one, and this occupation has no O*NET match to borrow from.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
No interest profile on file for this occupation.
Typically associated skills
Essential (13)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- buy advertising space
- copyright legislation
- develop professional network
- digital media
- identify customer's needs
- manage budgets
- manage contracts
- media planning
- meet expectations of target audience
- negotiate terms with suppliers
- present arguments persuasively
- study sales levels of products
- types of media
Optional (19)
- advertising techniques
- analyse consumer buying trends
- coordinate advertising campaigns
- create media plan
- create media schedule
- demography
- develop online community plan
- document interviews
- draw conclusions from market research results
- evaluate advertising campaign
- interactive media
- manage online communications
- marketing principles
- media studies
- monitor media industry research figures
- negotiate buying conditions
- perform media outlets research
- polling techniques
- use analytics for commercial purposes
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 13 essential skills. A plain count, not a hidden score.
advertising media planner
5 shared · 9 more of its ownmedia planning, meet expectations of target audience, digital media, types of media
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creative director
4 shared · 14 more of its ownmeet expectations of target audience, copyright legislation, identify customer's needs, manage budgets
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advertising manager
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producer
3 shared · 7 more of its owncopyright legislation, develop professional network, manage budgets
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advertising copywriter
3 shared · 9 more of its ownmeet expectations of target audience, copyright legislation, identify customer's needs
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advertising specialist
3 shared · 9 more of its owncopyright legislation, develop professional network, identify customer's needs
ESCO · Compare
talent agent
3 shared · 10 more of its ownmanage contracts, develop professional network, identify customer's needs
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book editor
3 shared · 12 more of its owncopyright legislation, develop professional network, manage budgets
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.