Occupation Atlascategory manager
ESCO · http://data.europa.eu/esco/occupation/dab60fc6-c16e-4de7-b969-b323784f5a49
category manager
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
Compare with another occupationCompare with marketing manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECSEnterprising · Conventional · Social — the three strongest interests, in order
- E Enterprising7.00
- C Conventional5.53
- S Social3.37
- I Investigative1.67
- R Realistic1.49
- A Artistic1.36
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Sales Managers (11-2022.00): in the official ESCO–O*NET crosswalk, a broader O*NET occupation that includes this one, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (47)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- align efforts towards business development
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- channel marketing
- collaborate in the development of marketing strategies
- company policies
- conflict management
- consumer goods industry
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- cost management
- create annual marketing budget
- define measurable marketing objectives
- develop product design
- ensure client orientation
- evaluate marketing content
- identify potential markets for companies
- identify suppliers
- impart business plans to collaborators
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- maintain relationship with suppliers
- manage budgets
- manage inventory
- manage profitability
- market participants
- market pricing
- market research
- marketing mix
- negotiate sales contracts
- perform market research
- perform multiple tasks at the same time
- perform product planning
- perform project management
- perform risk analysis
- plan marketing campaigns
- plan marketing strategy
- pricing strategies
- select optimal distribution channel
- store design layout
- study sales levels of products
- track key performance indicators
Optional (11)
- abide by business ethical code of conducts
- brand marketing techniques
- communication principles
- create solutions to problems
- develop professional network
- employment law
- ensure cross-department cooperation
- inspect data
- report accounts of the professional activity
- teamwork principles
- use different communication channels
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 47 essential skills. A plain count, not a hidden score.
marketing manager
31 shared · 12 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
promotion manager
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online community manager
27 shared · 26 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
sales manager
26 shared · 16 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
chief marketing officer
18 shared · 8 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
marketing consultant
8 shared · 16 more of its ownidentify potential markets for companies, integrate marketing strategies with the global strategy, marketing mix, pricing strategies
ESCO · Compare
market research analyst
8 shared · 19 more of its ownidentify potential markets for companies, marketing mix, analyse external factors of companies, analyse internal factors of companies
ESCO · Compare
brand manager
8 shared · 23 more of its ownselect optimal distribution channel, channel marketing, create annual marketing budget, plan marketing campaigns
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.