Occupation Atlasmarketing manager
ESCO · http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c
marketing manager
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Compare with another occupationCompare with category manager
Job Zone
- 1
- 2
- 3
- 4
- 5
Zone 4: Considerable Preparation Needed
Considerable preparation. Usually a bachelor's degree plus several years of work-related experience, knowledge, or training.
Job Zone is O*NET's rating of how much education, experience and training an occupation typically needs — a property of the work, not of anyone doing it.
Occupational interest profile
ECIEnterprising · Conventional · Investigative — the three strongest interests, in order
- E Enterprising7.00
- C Conventional4.70
- I Investigative2.90
- S Social2.82
- A Artistic2.45
- R Realistic1.00
RIASEC (Holland) interests on O*NET's 0–7 scale: what the work draws on, not what any individual prefers. Hover a row for what each dimension means.
Job Zone and interest data are borrowed from Marketing Managers (11-2021.00): in the official ESCO–O*NET crosswalk, its exact O*NET match, and the best-ranked match that has them. ESCO doesn't publish them directly.
Typically associated skills
Essential (43)
ESCO's essential and optional tags describe how its taxonomy relates a skill to this occupation. They are not the essential functions of a job under the ADA, which an employer determines for its own role.
- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- brand marketing techniques
- channel marketing
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
- define measurable marketing objectives
- evaluate advertising campaign
- evaluate marketing content
- identify potential markets for companies
- impart business plans to collaborators
- implement marketing strategies
- integrate marketing strategies with the global strategy
- integrate strategic foundation in daily performance
- manage budgets
- manage profitability
- market pricing
- market research
- marketing analytics
- marketing management
- marketing mix
- marketing principles
- organise participation in local or international events
- perform market research
- perform project management
- plan marketing campaigns
- plan marketing strategy
- plan social media marketing campaigns
- pricing strategies
- project management
- relationship marketing
- services marketing
- study sales levels of products
- track key performance indicators
Optional (66)
- analyse data about clients
- apply social media marketing
- approve advertising campaign
- assist in developing marketing campaigns
- business intelligence
- carry out sales analysis
- communicate with customers
- communication principles
- conduct mobile marketing
- conduct online competitive analysis
- conduct search engine optimisation
- content development processes
- contract law
- coordinate events
- cost management
- create media plan
- customer insight
- customer segmentation
- develop business plans
- develop online community plan
- e-commerce systems
- ensure client orientation
- ensure cross-department cooperation
- estimate profitability
- forecast sales over periods of time
- identify market niches
- implement sales strategies
- information confidentiality
- international trade
- keywords in digital content
- liaise with advertising agencies
- liaise with distribution channel managers
- liaise with managers
- maintain relationship with suppliers
- manage accounts
- manage content development projects
- manage distribution channels
- manage staff
- manage the handling of promotional materials
- market entry strategies
- negotiate sales contracts
- neuromarketing techniques
- online ads campaign techniques
- perform multiple tasks at the same time
- perform product planning
- plan events
- prepare exhibition marketing plan
- promote event
- public relations
- sales argumentation
- sales department processes
- sales strategies
- search engine optimisation
- set sales goals
- social media management
- social media marketing techniques
- statistics
- supervise sales activities
- teamwork principles
- telemarketing
- use analytics for commercial purposes
- use content management system software
- use different communication channels
- use theoretical marketing models
- web analytics
- web strategy assessment
O*NET equivalents
From the official ESCO–O*NET crosswalk, strongest match first. A broader occupation takes in this one; a narrower one is a part of it.
Closest occupations
Compare any occupation →ESCO occupations that share the most of this occupation's 43 essential skills. A plain count, not a hidden score.
category manager
31 shared · 16 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
online community manager
29 shared · 24 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
promotion manager
27 shared · 9 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
sales manager
27 shared · 15 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
chief marketing officer
20 shared · 6 more of its ownevaluate marketing content, define measurable marketing objectives, identify potential markets for companies, integrate marketing strategies with the global strategy
ESCO · Compare
marketing consultant
12 shared · 12 more of its ownidentify potential markets for companies, integrate marketing strategies with the global strategy, marketing analytics, services marketing
ESCO · Compare
research and development manager
10 shared · 18 more of its ownanalyse external factors of companies, analyse internal factors of companies, market research, marketing principles
ESCO · Compare
market research analyst
9 shared · 18 more of its ownidentify potential markets for companies, marketing analytics, marketing mix, analyse external factors of companies
ESCO · Compare
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This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license; O*NET® is a trademark of USDOL/ETA. ESCO occupations and skills are from the European Commission's ESCO classification, and the occupation crosswalk is the official ESCO–O*NET mapping by the ESCO Secretariat with USDOL/ETA. This service uses the ESCO classification of the European Commission. BlissPoint Analytics has modified all or some of this information: skill, task and descriptor ratings are rounded to one decimal, and ESCO occupations show Job Zone and interests copied from a crosswalked O*NET occupation. USDOL/ETA has not approved, endorsed, or tested these modifications.